Are you a male or female?
From this question we learnt that 83% of the people were male and the other 17% were female. This information was really important, as it allowed us to create our film idea purely based off of our audience. Due to these statistics we decided to do an Action/Thriller which would definitely entertain 83% of our viewers.
Where do you prefer to watch films?
The answers I received from this question really shocked me, coming from a family that still to this date prefers to experience a movie within a cinema. I learnt that 100% of my viewers would rather watch a film at home rather than going to a cinema.
How do you find out about a film?
I learnt that 20% of the people find out about a film from the internet and from posters. Whilst 60% find out from trailers either at the cinema or on television.
What makes you want to watch a film?
The results we received from this were, 40% famous cast, 40% storyline, and 20% good trailer. These figures were really insightful, as it made me realise that the short films plot had to intrigue the audience. As we are students, we don't have access to famous actors to bring there own following to our film. So for the opening sequence of our film "Suspect", we made sure that the plot caught the the audiences attention.
What is your favourite genre?
The viewers most liked genre was a comedy with a percentage of 60%, whilst the genres action and romance only received 20% each. Surprisingly the thriller genre received 0%, which really shocked me as i expected it to be much higher. Even though it received 0% I saw it as a challenge to persuade my viewers to the genre of a thriller. This is why our film called "suspect" is an action/thriller.
Which of these actors make you want to watch a film?
Due to peoples answer to the genre question, there answer to this was not a surprise to me. 80% percent of the people chose Will Smith because of his comedic nature, whilst 20 percent chose Leonardo DiCaprio. And very surprisingly none of them chose Denzel Washington and Brad Pitt.
How many times do you watch a film in a month?
40% of the people watched 1-3 and 4-6 movies a month, whilst 20% watched 7-9. I learned from these statistics that simply our viewers enjoy movies as none of them said they watched 0 movies a month.
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